What is Copyright?
Copyright is a type of intellectual property and a legal right that grants the creator of an original work exclusive rights to its use and distribution with the intention of enabling the creator to receive compensation for their intellectual effort.
Mostly all the published content either in hard copy or online, is copyright protected.
Although there are different copyright laws in each country, 160 countries have ratified the Berne Convention constituting a Union for the protection of the rights of authors in their literary and artistic works. The treaty establishes a minimum set of standards for the protection of the rights of the creators of copyrighted works around the world.
An organization that is copying, sharing and/or re-using copyright protected content, either in digital format or in print; needs permission to act lawfully.
MME’s copy and distribute materials for commercial use and a license is required from the copyright owner. The cost of compliance is significantly lower than potential cost of infringement as the consequences of unauthorized use of copyright content for non-compliance can be severe.
Cost of Infringement
Because dealing with publishers individually to get permission for copyright is a daunting task, License League has created The Compliant Article Program (CAP). The CAP helps Media Monitoring and Evaluation companies and their clients use publisher’s content legally, This program is a turnkey solution for the MME’s, enabling them to access to compliant content from 87 publishers without having to engage with them individually.
Copyright Protection Plan – more info needs to be added
In the US, the Software & Information Industry Association’s (SIIA) Intellectual Property Protection (IPP) Division conducts a comprehensive, industry-wide campaign to protect and enforce the intellectual property rights of participating software and content companies.
Learn more about the SIIA’s IPP program and how it can help you to protect your IP. Sign up for their program and if you know that someone is infringing copyright you can report it to SIIA and they will take action against infringers.